B2B Insights Podcast
The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top.
Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today.
Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more.
Subscribe today for your monthly dose of exclusive insights from the b2b market experts.
- Update frequency
- every 15 days
- Average duration
- 41 minutes
- Episodes
- 68
- Years Active
- 2020 - 2025
#67: AI Is The New Fire; Don’t Get Burned
In this episode, B2B International’s Thomas Grubert and Louise Coy share some important considerations when using AI, particularly in market research, and discuss some current pitfalls and future cha…
#66: How To Effectively Target B2B Buyers in 2025
In this episode, B2B International’s Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how they can use segmentation to overcome these challenges.
#65: Common Myths and Misconceptions with Brand Research
In this episode, B2B International’s Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and ex…
#64: The Best Frameworks to Develop Winning Propositions
In this episode, B2B International’s Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.
#63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings
In this episode, B2B International’s Conor Wilcock and Oliver Truman dive in to the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what makes the difference between winni…
#62: How to Achieve World-Class Quality in B2B Market Research
In this episode, B2B International’s Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who they say they are and provide reliable and accurate…
#61: How to Ensure B2B Market Research is Strategic and Actionable
Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International’s Tom Percival and Simi Dhawan dis…
#60: Lessons in Career Development (with Herminia Ibarra)
In the final episode of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Herminia Ibarra, a world-renowned authority on leadership and career development, for a discussion on…
#59: Lessons In Strategic Planning (with Rita McGrath)
In episode 5 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Rita McGrath, a best-selling author and sought-after speaker and strategic advisor. If you want to learn what …
#58: Modern-Day Leadership Strategies (with Kirstin Ferguson)
In episode 4 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Kirstin Ferguson, an award-winning author, columnist, and company director, and world-renowned leadership exp…
#57: Learning to Fail (with Amy Edmondson)
In episode 3 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Amy Edmondson, Novartis Professor of Leadership & Management at Harvard Business School, and author of ‘Right…
#56: Lessons In Decision-Making (with Wendy Smith & Marianne Lewis)
In episode 2 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Wendy Smith and Marianne Lewis, co-authors of ‘Both/And Thinking’, a game-changing book on decision-making.
#55: Lessons In Effective Leadership (with Celine Schillinger)
In episode 1 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Celine Schillinger, an award-winning entrepreneur, change agent, and consultant, for a deep-dive into effectiv…
#54: Building Value-Driven Brand Experiences - Oliver Truman & Simi Dhawan
In this fourth and final episode of the series, Nick Hague is joined by two B2B International colleagues, Oliver Truman and Simi Dhawan. Oliver and Simi explore the key insights from the 2023 B2B Sup…
#53: Building Value-Driven Brand Experiences - Byron Sharp
In the third episode of the series, Nick Hague is joined by Byron Sharp, Professor of Marketing Science and Director at the Ehrenberg-Bass Institute, the world’s largest center for research into mark…
#52: Building Value-Driven Brand Experiences - Jon Lombardo
In the second episode of the series, Nick Hague is joined by Jon Lombardo, Global Head of Research at The B2B Institute, a thinktank funded by LinkedIn. Nick and Jon discuss the theory of reach maxim…
#51: Building Value-Driven Brand Experiences - Richard Shotton
To kick off the new series, Nick Hague is joined by Richard Shotton, behavioral science expert and author of the hugely popular The Choice Factory. Richard discusses the key learnings from his latest…
#50: How To Build B2B Technology Brands That Shine
In this episode, B2B International’s Head of Growth, Nick Hague, is joined by LinkedIn’s Kristen Johanson, to discuss how to build B2B technology brands that shine using key learnings from LinkedIn’s…
#49: A Practical Guide to Delivering Exceptional B2B CX
In this one-off special of the B2B Insights Podcast, B2B International’s Head of Growth, Nick Hague, welcomes his father, Paul Hague, to discuss the launch of the second edition of their book “B2B Cu…
#48: The Future of B2B Experiences #4: Phil Clayton, Meta
This brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience, from user experience to employee experience, tec…