After a bit of a hiatus during the Covid lockdown, I'm back with a solo episode today!
During all the disruption, I've realised how important it has become to reassess and go back to basics. And one of those basics is that it’s easy to forget how powerful someone else’s words can be for your own business.
As the saying goes “Nobody sells you better than someone else.”
But I’m not just talking about your standard “testimonials” here. I'm talking about something FAR more powerful...
On this episode:
And much more!
This was part of a talk I did at the Financial Services Brand Accelerator Virtual Event, hosted by Alex Curtis from The Lead Engine (a past guest on the podcast). Alex did an amazing job of turning an in person event, into a virtual one in a crazy short time!
You can get a copy of the slides by clicking here (no opt in)
Resources Mentioned In This Episode:
Listen to Alex Curtis's episode: 4 Principles of Lead Generation Success
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