Cynthia Terpstra, Head of Marketing at ReadyWorks

Cynthia is an award-winning marketing leader with a record of increasing brand recognition and customer acquisition via multi-channel demand generation and lead generation campaigns. She has created marketing strategies for industry-leading B2B companies (SaaS, IoT, & Telecom), B2C, and non-profits. Cynthia is passionate about delighting customers at every stage of the relationship – from the first touch to evangelist.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

• Filling gaps with freelancers and agencies to leverage expertise
• Getting your content discovered by prospects
• Grabbing opportunities to take a fresh approach to marketing
• Learning from outside your industry to spark creativity
• Prioritizing content based on conversations with customers
• Understanding your customers and understanding their needs