B2B Craftworks
B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.
- Update frequency
- every 11 days
- Average duration
- 25 minutes
- Episodes
- 66
- Years Active
- 2020 - 2025
Freelance Contracts 101: Here’s Why It’s a Bad Idea to Write Without a Contract
Do you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — t…
The Legal Tech Content Puzzle: Navigating Clients, Compliance, and Clarity
In this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech comp…
Filet Mignon (and... well... Farts) [The ABCs of Business]
Well, it's finally happening. I'm saying the word "farts" on my podcast. Find out why by tuning into this neat series, originally published on YouTube :).
See it live: https://www.youtu…
Top Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪
The conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confi…
Top Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪
Pull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In …
What writers should post on LinkedIn (Proof, prowess, personality)
Most of the writers I work with aren't sure what to do with LinkedIn.
The promise is obvious: a free platform that just costs time to potentially get in front of your target audience.
"Bu…
Cruel World (How I Became an Optimist)
On this episode of B2B CraftWorks, I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor.
What is mindset? Why is it so im…
How to be happy without a happy life (3 Mindset habits of successful freelancers)
I was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard o…
![Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]](https://storage.buzzsprout.com/eoa88ymmeudyolfi8nyh5xywxuu5?.jpg)
Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]
In the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness."
They explore h…
![Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]](https://storage.buzzsprout.com/pzu2ba5hlplx3tl5nklxklfev6fx?.jpg)
Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]
Sarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership.
Sarah and Elzet also delve into th…
Weird, old, FAT.... and good at business?
Do you meet the strict criteria for someone who's allowed to be good at business? No? Me either.
Here's a little love note to lift you up and show you why YOU are welcome in business...…
White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]
Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish an…
![How Writers Help Marketers [W/ Co-Host Eagranie Yuh]](https://storage.buzzsprout.com/sbol6wpa5wev8boqvbr13hlm9yy9?.jpg)
How Writers Help Marketers [W/ Co-Host Eagranie Yuh]
Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals l…
![The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]](https://storage.buzzsprout.com/nh8bsvjz82gln6l8yd4dglxbwe6n?.jpg)
The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]
Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it.
Learn more about Eagranie…
2024 Personal update: My dying brain, coaching, balancing happiness, etc.
Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, …
What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)
Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and …
Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]
You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with. In this ep, Sarah and Alyssa shar…
![What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]](https://storage.buzzsprout.com/alkvbv16tgk7njt4utc6liezf0he?.jpg)
What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would…
![Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]](https://storage.buzzsprout.com/ikmihsnlv6phwlqs1eqd75ym94u0?.jpg)
Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]
In this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk a…
Stepping Out: How to Actually Step Out of Your Comfort Zone [w/Co-Host Belinda Weaver]
Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about …