#25: Controlled Demolition | Ask the AWS Enterprise Strategists

Welcome to our new series, Ask the AWS Strategist. In this episode, three Enterprise Strategists discuss the latest questions they're hearing from executives in the industry, and their opinions based on experience. Join us this week, as Bryan Landerman, Ishit Vachhrajani, and Jake Burns talk about a concept called "controlled demolition" and focusing on the why, vs. the how, in reaching customers.