285. A new airline for Africa. A deep dive into Norse Atlantic Airways' new Cape Town Route, with Philip Allport, Senior Vice President of Communications

On the 18th April 2024, Norse Atlantic announced the launch of a 3 weekly service from London Gatwick to Cape Town International starting at the end of October. 

In this podcast, I am joined by Philip Allport, Senior Vice President of Communications and together we discuss: ✈️ Norse's business model, fleet and network ✈️ Why Cape Town is the first African destination and the role the Cape Town Air Access team played in attracting the route ✈️ Norse's approach to other popular destinations in Africa- will we see them served in the future? ✈️ Why their low-cost, long-haul model can succeed where others have failed ✈️ Their approach to interlining and partnerships ✈️ Their distribution and sales strategy