Toyota’s take on inventory recovery, Uber Ads, The cost to raise a kid

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We made it all the way to Friday and we’re just getting started. Today we talk about Toyota’s new Head of Sales’ predictions on that what and when of inventory recovery. We also dig into Uber and Lyft’s plans to get deep in the ad game, as well as a new study revealing the dollar amount associated with raising a child.

• Toyota and Lexus new Head of N/A Sales, Bob Hollis is said he doesn’t believe inventory levels will rise at the OEM’s dealerships for another full year in comments made at a press association event yesterday.
  • Cited as low as a 36 hour supply, he said what the company wholesales will be what they retail
  • He also said he doubts automakers will return to pre-pandemic practices of overproducing and discounting because consumers are becoming more comfortable with the online shopping experience
  • Speaking of EVs Hollis said, "In my experience over 31 years in this industry, when government and others start telling consumers what they must have, consumers start to push back," 
• Uber and Lyft are diving deeper into the ad business as the next billion dollar revenue stream
  • With the announcement of Lyft Media, Lyft is looking to capitalize in its acquisition of another company that makes monitors and to run ads on top of cars in a move to sell ad space on in-car tablets that riders use, on digital display panels, bike docking stations, and through in-app sponsorships
  •  Uber is already selling ads through its Uber Eats app as well as car top screens
  • Both companies have unique data on their users and can leverage into targeted ads attractive to advertisers
  • A portion of revenue will go to the drivers but it is unclear on how much. Currently Uber drivers who install car-top screens can make as much as 20% 
  • Uber estimates $1B in revenue by 2024. Lyft has not disclosed projected revenue
• A new study by the Brookings Institute says it now costs a middle income household $300k to raise a child
  • After a recent inflation adjustment, It determined that a married, middle-income couple with two children would spend $310,605—or an average of $18,271 a year—to raise their younger child born in 2015 through age 17
  • The estimate covers a range of expenses, including housing, food, clothing, healthcare and child care, and accounts for childhood milestones and activities—diapers, haircuts, sports equipment and dance lessons, among other costs

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Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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