Toyota Levels EV Hopes, Consumer Gives Dealers Flowers, Dupe Trade In Day
- Author
- More Than Cars Media Network
- Published
- Fri 19 May 2023
- Episode Link
- None
Welcome to Friday. You’ve earned it. Today, we’re talking about Toyota’s lead scientist warning of EV over-optimism. We also hear from a random consumer who gives many Dealers praise at once, as well as a new strategy by Lululemon to combat the fakes.
- The top scientist at Toyota Motor Corp has cautioned that pinning all our hopes on battery electric vehicles (BEVs) for a sustainable future isn't realistic due to scarce resources and insists that putting BEVs on a pedestal could inadvertently cause some to retain their traditional, pollution-emitting cars, and neglect the value of hybrid alternatives in specific areas.
- Gill Pratt stated, "Battery materials and renewable charging infrastructure will eventually be plentiful," "But it's going to take decades for battery material mines, renewable power generation, transmission lines and seasonal energy-storage facilities to scale up."
- As an example, he pointed out in some parts of the world, where coal is still used to produce power, hybrids were better for CO2 emissions, due do the high CO2 output of coal plants
- Here’s a perspective from Cayce Yates Harris at VeeCon when we talked about my “Love people more…” shirt.
- Lululemon is taking a unique approach to combat the trend of customers buying dupes by initiating a "Dupe Swap" event. This strategy aims to get customers to try thegenuine Lululemon products by offering an opportunity to trade their knockoffs for the real thing.
- This initiative is a response to the growing popularity of Lululemon lookalikes, driven largely by Gen Z consumers and social media influencers promoting cheaper alternatives.
- Unlike counterfeit goods, these dupes don't infringe on trademarks, hence are often endorsed by mainstream outlets for budget-conscious shoppers.
- Lululemon's popularity, which surged during the pandemic due to an increased demand for athleisure wear. The more popular…the more knockoffs
Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.
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