Strong August for Automotive Industry, NAMAD Day 1 Takeaways

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Episode #1131: Live from Day 2 at the NAMAD Annual Meeting with co-host Erroll Bomar III! We recap our biggest takeaways from the first day of amazing conversations and content, plus look at the record $56.4B that consumers will spend on new vehicles in August.

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Show Notes with links:

• Automotive retail is posting a strong for August, driven by expiring EV incentives and a calendar twist that included Labor Day. Consumers are projected to spend a record $54.6B on new vehicles, as electrified models reached peak share.
  • Total new-vehicle sales projected at 1.48M, up 8.2% YoY; SAAR at 16.1M.
  • EV retail share hits record 12.0%, up from 9.5% last year, driven by incentive pull-forward.
  • Incentive spending restrained at 6.2% of MSRP amid tariff pressure.
  • Average transaction price reaches $44,750; consumer spend hits August record.
  • “The results are unquestionably inflated by shoppers accelerating their electric vehicle purchases to take advantage of Federal EV credits.” – Thomas King, J.D. Power

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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