Steve Greenfield Reads The News w/ Paul and Kyle

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Today we welcome back Steve Greenfield, Founder of Automotive Ventures to talk about today’s news and give us the breakdown of his November 2022 Auto Intel Report.

• The tech entertainment company founded by Audi named Holoride has since spun off as its own company and is now planning a 2023 rollout for its in-vehicle entertainment system according to Automotive News
  • Audi announced their partnership to create holoride-ready vehicles at SXSW 2022 and the system will be available in 2023 in Europe
  • Starting packages cost just under $700 USD and include a headset, hand controllers, games, and of course, a safety tether. 
  • Porsche has also developed experiences around the tech which can be taken for a spin at their LA Experience center where a professional driver whips back seat riders around a track while the rider plays a first person shooter game. The targets…bugs.
  • Porsche has dedicated serious resources to developing a branded, immersive experience for riders
  • Other features allow you to view media from your phone on the perceived 180 degree screen
  • TILI: Maybe you can drive in a 2 hour loop and convince your kids they actually went to Disney 
    
    
    
• Conversation around November’s Auto Intel Report.

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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