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It’s a glorious Thursday and we’re talking about new pricing info showing overall, lower than MSRP pricing. We also cover Genesis’s new home energy system, as well as the battle between salespeople and AI.

• For the first time in nearly two years, new vehicle prices have dropped below their suggested retail value, according to KBB data. As consumers have more choice they’re getting better deals. 

  • Luxury vehicles continue to command prices above the manufacturer's suggested retail price.

  • AVG transaction price of a new vehicle in the U.S. declined 1.1% in March to $48,008 from February's $48,558. However, March prices rose 3.8% compared to a year earlier

• Yesterday, Genesis introduced its own Tesla-inspired home energy solution complete with electric vehicle charging, solar panels, and energy storage. This all-in-one offers personalized support from dedicated energy advisors and skilled installers to ensure a seamless home electrification experience.
  • From the press release: "Genesis Home is an end-to-end mobility solution that both lowers barriers to EV adoption, while simultaneously providing a seamless solution for our discerning clients to generate and store dependable, clean electric power and to harness their home energy to charge their electric vehicle," said Claudia Marquez, chief operating officer of Genesis Motor North America
  • From the comments: “Copy the part where they offer home storage and solar.  Don't copy the part where they take forever to do your installation and have terrible customer service.” 
    
    
• As the likely epic battle of humans vs. AI in the workplace gets going, one company that outsources human sales reps for retail products, Feel, the conversion rate when someone talks to a human rises from 1-3% to 10-25%
  • When customers ask a question, on rep featured in the article , Brookelyn Castro, takes one on one video calls from her home and makes sure the difference is known right away “I have to reiterate: ‘Hey, I am a human. My name’s Brookelyn, and I’m real,’ ” says sales representative Brookelyn Castro,.
  • Even Feel is training bots to replace humans with Feel’s co-founder and chief executive saying“Then it’ll be stupid to continue having humans and paying for them,” says Oren Harnevo, 
  • Recently, a group of researchers including Apple co-founder Steve Wozniack asked in an open letter, “Should we automate away all the jobs, including the fulfilling ones?”  “Should we develop nonhuman minds that might eventually outnumber, outsmart, obsolete and replace us?”
  • OpenAI founder/CEO Sam Altman dismisses the need for a moratorium on ChatGPT but recognizes its potential to impact careers. He suggests a government-f

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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