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Memorial Day weekend has unofficially begun. We are joined this morning by Matt Lasher with the West Herr Group to talk a bit about marketing and OEM programs. Time to gear up for a huge close and the kickoff to the summer selling season. Get out your grillware and fire up the burners!

• Uvale victims relief
• The energy around ASOTU CON is building
  • We have been having conversations with partners across the country
  • Yesterday we finalized the logo design that you can see at asotucon.com
  • Take Away: Block of Sept 11-13th…
• Growing Sentiment in top level marketers that OEM programs are now stifling innovation
  • Programs looking to own more of the customer journey
  • Primary areas of websites, digital retailing, and digital paid advertising
  • Programs meant to unify
  • Struggles happen as group consolidation begs uniformity in process.
  • Take Away: Consistently work with your OEM & Shift reps to show them your capacity for decision making and excellence as proof that mandated programs may slow you and your partners down.
• Carvana allowed to sell again in Illinois
  • “Carvana won't be allowed to issue temporary registration permits or license plates, according to an email from Henry Haupt, spokesman for the Illinois Secretary of State's office.”
  • The company is under a strict set of guidelines, including issuing a $250k bond to cover customer’s fees and fines surrounding registration woes.
  • Take Away: Though Carvana is in the news, many dealerships struggle with registration timing right now. Take time to perfect your process and guard a high level of communication with your customers.

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Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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