Marketing Minute, A Handy EV Tax Credit Tool, Bed Bath and Beyond Goes Meme

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Tuesday is upon us as we are in Phoenix to speak at a Marketing NCM 20 Group moderated by David Kain We talk about a new tool taking the mystery out of the new EV tax credits for used car buyers. We also talk about the meme-stock comeback of Bed Bath and Beyond, and of course…a little marketing talk is in order. 

Re-watch the Year End Extravaganza here: https://www.asotu.com/yee

• Startup EV analytics company, Recurrent has created a free tool to help EV buyers determine whether or not their desired vehicle is eligible for for one of the new tax credits
  • Users punch in the vin to see if the car they are interested in will qualify for a credit
  •  Liz Najman, policy research and communications manager at Recurrent said, “In about 30 seconds, a car shopper will have a good idea if a used EV is likely to receive a tax credit – no tax law background required.”
  • Recurrent estimates that around 23% of the 34,800 used EV listings would qualify
    
    
• Bed Bath and Beyond has a one day meme-stock rally traders exchanged $114 million worth of the Bed, Bath & Beyond's shares, just about matching the company's entire stock market value of $157 million, according to Refinitiv data.

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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