March Madness Money, Mortgage Rates Climb, Netflix Sharing Party Over

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We wake up on a Friday morning expecting that our good friend Brian Kramer is poised and ready to complete a vehicle transaction in the metaverse! Tons to talk about around the world of news, including some resilient workers in the Ukraine keeping automotive rolling.

• NIL (Name, Image, & Likeness During March Madness is in play for First Time
  • Dollar Shave Club, Wing Stop, Great Clips, Sheets and Giggles
• Mortgage rates top 4% for the first time since 2019
  • Rates climbed ahead of the feds decision to raise benchmark rates .25
  • “Banks borrow from each other at the Fed’s benchmark federal-funds rate, which in turn influences borrowing costs for all manner of consumer and corporate debt.”
• Ukraine workers are still producing wiring harnesses next to bomb shelters
  • Audi CEO Markus Duesmann “Many of our suppliers, especially for wiring harnesses, were in Ukraine, or are in Ukraine. They are desperately — even with the people staying there, which is incredible — trying to produce, and doing so always close to a bomb shelter," Duesmann said stoically. "They try to produce, which is an enormous achievement [for] a really proud and brave people there."
• Netflix to crack down on account sharing
  • Up to 3 ‘sub accounts’
  • Testing in Costa Rica and Peru ($3 and 2.10)

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Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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