Hertz Missed the EV Mark, GM Goes Streaming, & Check Your Valentines

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We are wrapping up a Texas tour with some fun things from around auto and culture. We check out how Hertz came up short of their Tesla targets, GM vividly explains their marketing plans in a marketing thing, and we throw the penalty flag on Valentine’s Day AI mastery.

• Hertz and Tesla miss the target for fleet vehicles in 2022.
  • “That implies the company's fleet has 48,344 Tesla EVs, or less than half of the 100,000 electric cars the company decided to order from the automaker by the end of 2022.”
  • “Hertz's fourth-quarter revenue rose 4% to $2.04 billion.”

• GM, Netflix, Will Ferrel and millions of dollars come together for an ad in this year’s Super Bowl. 
  • Popular Netflix shows Bridgerton, Stranger Things, and Army of the Dead are all featured as Will Ferrel moves through various scenes while driving or featuring a GM EV
  • This is a precursor for a deal that will have GM EV’s placed in Netflix programming and an effort to normalize them in various scenarios
    
    
    
• Seems like Valentines Day, Legal Drafts, and Letters to the Teacher are now being brought to you by AI generated text.
  • “42% of U.S. men plan to use AI to write a Valentine’s note this year, compared to fewer than one-fifth of women.”
  • “McAfee also asked respondents to say which of two short love poems they found more romantic—one written by E. E. Cummings or one written by ChatGPT in the style of E. E. Cummings. ChatGPT’s poem won by a landslide, with 67% of U.S. respondents saying it was more romantic.”

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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