Ford Ahead of Schedule, Consumer’s Show Up for Auto Show, MSRP for Charity

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It’s National Cold Brew Day and we’re going to need the caffeine as we talk about the F150 launch schedule surprise, consumer demand showing up in force at the New York Auto Show and one Dealer’s positive deployment of MSRP.

• It’s National Cold Brew Day. Really.
  • 2 years old
  • 2018 $339.4M in sales. Projected 1.63B in sales by 2025
  • As early as in 17th century Japan, we find references to cold brew coffee. When French troops fought in Algeria in 1840, they used cold brew coffee to combat the heat. American Civil War soldiers tasted a similar brew too. After a brief period of disappearance, cold brew stormed back into the limelight recently.
  • Many chains like Starbucks, Duch Bros, and Dunkin offering specials
• Classic Chevrolet in Grapevine TX leverages ZO6 at MSRP to benefit charities
  • Annual fundraiser will sell the much sought after Z06 to someone who donates 50k
  • Eric Hall with the store told us they have already had 27 customers pledging contributions, with the resulting $1.3M distributed to the company's 13 charity partners
  • Send us your positive Dealer stories to ASOTU.com/positivity
• Consumers show up while carmakers bow out of the New York Auto Show
  • “The show featured a 250,000-square-foot indoor EV test track, where show goers could test drive a range of EVs from Chevrolet, Kia, Nissan, Volkswagen, Volvo, INDI EV and VinFast.”
  • “Preliminary numbers suggest a strong opening weekend amongst the general public. Show organizers expect a million visitors by the time the auto show wraps on April 24”
  • “General Motors decided that Buick, GMC and Cadillac would all sit out the New York Auto Show. That meant that EVs like the Hummer EV and Cadillac Lyriq were nowhere to be found. Mercedes-Benz, BMW and Audi passed on the event as well. Tesla passed. Porsche passed. Honda passed. Mazda passed. Jaguar Land Rover passed”
• Ford to deliver first F150 Lightning in a matter of days
  • Over 200k re

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