Football Woos Auto Advertisers, Rivian’s Lobby Journey, The Merge Worked
- Author
- ASOTU
- Published
- Mon 19 Sep 2022
- Episode Link
- None
It’s Monday and we have a great week in the works! Today we cover the auto advertisers who are swooning back to the live viewership. We also meet Rivian’s Chief Lobbyist and get into the WSJ comments section, as well as the impact of the much awaited ‘merge’ for the crypto currency Ethereum.
- Football is back and so are Automotive advertisers as spending jumped over 260% from the week prior according to iSpot.tv data from $6.6M to $23.8M. 75% was allocated to NFL Games
- Honda and Nissan grabbed the #1 and #2 spots with Honda dropping $8.1M on it’s “Forever Determined” 30 sec spot
- Nissan’s “60 years in 30 seconds” spot was targeted to college games
- Hyundai, Chevrolet, and GMC were also on the field with new commercials
- Hyundai’s 60 second “Chewy” was the fan favorite
- The Chief Lobbyist at Rivian, Jim Chen, is a former Tesla exec, wears cowboy boots, and is making it his mission to end the traditional model of selling cars.
- Fascinating story of “the wonky lawyer who produces evidence for his views and talks a lot about free market principles”
- Cites local Dealers power at the state level as the reason for the difficulty in establishing the D2C model
- “When you have one person who controls all the marbles, you get marbles when they want to give it to you,” said Don Hall, president of the Virginia Automobile Dealers Association. Mike Stanton, the president of the National Automobile Dealers Association, added that “there are rules in place for a reason.”
- $5.5B loss for 2022 while delivering 5700 units. Loss of $96,491 per vehicle
- The COMMENTS:
- "Dealers and state lawmakers who oppose Mr. Chen’s efforts say that independent dealerships play a critical role in the car-buying process, helping to create competition between franchises that ultimately keeps prices affordable for consumers. They argue that dealers also provide important services, such as repair and warranty work, and arrange financing for buyers at competitive rates."
- How can those arguments be proffered with a straight face? Do they really think we are that gullible to believe that online sales would enhance competition by letting customers shop around.
- Ask anyone who has
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