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Today we cover a new EV entrant with a very creative way to solve the financing problem. We also talk about the psychological impact of fresh cut flowers and why it matters for your showroom. Finally, we take a look at a few lessons to be learned from this day in history way back in 1930.

• New EV maker VinFast to begin selling vehicles with a separate battery lease
  • Offering 2 row VF 8, and 3 Row VF 9 with leases that separate the vehicle lease from the battery lease
  • Prices start at $40,700 and $55,500 for the respective 8 and 9 models with the monthly battery ‘subscription’ as an additional cost
    • $35 for the VF 8 and $44 for the VF 9 for 310 miles 
    • Additional miles are .11 and .15 respectively
    • Unlimited miles costs $110 and $160
  • Take away: ‘conventional’ thinking has officially been beaten and left for dead
• The reason you see flowers at the front of the grocery store is very intentional
  • According to, Paco Underhill, the founder and CEO of behavioral research and consulting firm Envirosell, “It’s very simple.  If you can get someone's nose and saliva glands working, they become a much less disciplined shopper.”
  • Other subliminal messaging includes the ability to keep things fresh
  • Also very high margin items…close to 50%
  • Take Away: What can you do to set the tone for your showroom and service entrance
• Today in History, July 7th, 1930 construction on the Hoover Dam began
  • Planning began almost 30 years earlier in 1902
  • 21,000 men worked around the clock for five years and finished two years ahead of schedule and millions of dollars under budget
  • Provides power to over 1 million people and reliable water to many more
  • Take Away: Every horizon has a ‘now’

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Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/