1. EachPod

Ending EV Credits, 500k Retirees Re-Enter the Workforce, Facebook Flips Switch On Podcasts

Author
More Than Cars Media Network
Published
Tue 03 May 2022
Episode Link
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Today we are talking about identifying the things we both can and can’t control as we talk about EV credits ending for Toyota, a growing number of retirees getting back into the workforce due to rising costs, and Facebook calling it quits on its podcast platform just one year after launch. 

  • Toyota is the next manufacturer in line to expend their federal EV tax credit following Tesla and GM
    • $7,500 tax credit to buyers of fully or partly electric cars, but only up to 200,000 per company
    •  183,000 as of the end of 2021, according to an analysis by BloombergNEF (8,421 last quarter
    • phase-out process starts two quarters after the cap is reached, halving the incentive for the next 2 quarters 
    • Toyota, Tesla, GM are lobbying for an extension but opposed to an additional $4500 credit for unionized manufacturers. The additional amount has reached much opposition since there is already high demand and backlog for EVs
    • Take away for Auto Dealers: It’s good to pay attention to the air war, but you will always win or lose based on the ground game YOU control
  • Workers over 55 are re-entering the workforce citing inflation as main cause
    • “labor force participation rate”,  over 55 rose to 38.9% in March from 38.4% in October
      • Over half a million people
    • Veronica, retired S.C. school teacher is reluctantly looking for a job as an Educational consultant
      • Has been babysitting grandchildren but that’s not providing enough money now
      • Certainly not looking for full time, but predicts she will need to work several more years
    • Bruce (64) has been retired for a year, misses work but cites costs as a primary reason to get back into his specialized field of compliance and information management
      • Likes the structure and routine of work, and realizes the extra money is becoming more of a necessity than a luxury
    • Take away for Auto Dealers: Where can you leverage this growing labor force in places that require some maturity, stability, and gratitude. 
  • Facebook is rolling up it’s podcast platform a year after launch as it reevaluates audio strategy
    • Facebook spokesperson Adelaide Coronado told The Verge “We’re constantly evaluating the features we offer so we can focus on the most meaningful experiences.”
    • Take-away for Auto Dealers: be willing to fail, but fail fast and fail forward. Even the largest, most well resourced companies in the world fail often.


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