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It’s Thursday, folks! As we round the corner this week we’re talking about takeaways from Brian Pasch’s DMSC conference in Napa, the strength of Dealer associations and NADA showing up, and the real possibility of a battery that lasts 100 years.
DMSC is a wrap and we’ve been hearing nothing but great things 

• Adaptability, courage, being proactive, being human
  • Read the summary on asotu.com
• VW Dealers and NADA turn up the heat regarding VW’s announcement of Scout
  • May 11th, VW announced the Scout brand would be a separate, independent company and created a whirlwind
  • In a letter dated Tuesday to Scott Keogh, CEO of VW Group of America, NADA CEO Mike Stanton addressed the lack of information from the Scout announcement and urged Keogh to "quickly and clearly communicate Scout's distribution plan to your dealers who have made significant investments to support VW's business model and transformation to electrification. 
  • Various state associations also penned letters of varying tones
  • VW has yet to respond to any of the communications
  • Take Away: When you don’t fully communicate intentions, the ‘lizard brain’ kicks into high gear
    
    
    
• A new paper by Tesla and Jeff Dahn's Dalhousie University a 100 year battery is introduced
  • In a paper just absolutely thick with scientist jazz, Tesla and Jeff Dahn's Dalhousie University battery lab have announced a battery design that could last 100 years. An electrolyte with LiFSI lithium salts provides lower capacity fade and higher energy density than Lithium Iron Phosphate (LFP) batteries.
  • The catch? The only mentioned condition required by the test is temperature control at 77 degrees Fahrenheit.

Take Away: When you are committed to innovation, the apparent end is rarely the actual end of the conversation. 

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Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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