Cyber-Thursday, and Sharing the Customer’s Voice with Mickey Anderson

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It’s officially the last month of 2023 and we’re reviewing yesterday’s much anticipated launch of the Cybertruck and interviewing the dealer behind a letter to the President.

Show Notes with links:

Tesla's long-awaited Cybertruck is finally here following a highly publicized launch event at the company’s Austin, TX factory yesterday.  With a starting price tag 50% above initial estimates the futuristic truck has an uncertain future.

• Pisces range from $60,990 to $99,990 across three variants. The top model, 'Cyberbeast,' is slated for next year, alongside the all-wheel drive version starting around $80,000. Entry-level model expected in 2025 at approximately $61,000.
• Elon Musk claims the Cybertruck offers "more utility than a truck" and speeds "faster than a sports car." In the demo, it out pulled an F350 Diesel and bea a Porsche 911 in a race…while towing a Porsche 911
• The longest-range variant estimates 340 miles, extendable to 470 miles with an additional battery pack, falling short of the originally touted 500 miles
• They also did a half-baked redo with a glass strength demo where a baseball was thrown at the window to demonstrate its durability
• Our favorite review is from popular tech YouTuber Marques Brownlee

Yesterday we covered the EV Voice of the Customer letter, which urged President Biden to reconsider aggressive EV targets and was signed by almost 4000 dealers. Today, we’re joined by Mickey Anderson, President and CEO of Baxter Auto Group and leading force behind the letter.

• The letter expressed concerns over the EPA proposal pushing EV sales to 60% by 2030 and 67% by 2032.
• The letter, titled “The Voice of the Customer,” is meant to show the political powers that the dealer is closest to the customer and ready to speak on their behalf.

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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