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It’s a retail consumer facing kind of day as we talk about some major shifts of recent norms. We dive into crypto’s current fallout as well as Disney’s ad-supported strategy for a completely DTC version of ESPN. We also celebrate the resilience of Ukrainian workers who are supplying vital harnesses to the Automotive Industry. 

• Crypto takes a polar plunge as its primary currencies Bitcoin and Etherium are worth less than 50% of their peak. 
  • Bitcoin 69k in November to 25,332 yesterday.  Currently hovering around 30k
  • Eth 4,867 to 1,701. Currently just over 2k
  • Decentraland .80 to 5.91 to .71 all in 6 months
  • Brian Armstrong, Coinbase founder, has lost 82% of his wealth. Down to 2.2B
  • TAKE AWAY: All those millennials who are in crypto aren’t as flippant with their dollars as they were last month. Affordability issues are broadening. 

• ESPN planning on a full DTC transition
  • On a call with investors, CEO Bob Chapek discussed making ESPN exclusively a streaming property, noting that Disney would only do so “when it’s going to be good for our shareholders.” 
  • “When we do, we will be able to fully go into an ESPN DTC model,” said Chapek. “It will be the ultimate fan offering that will appeal to superfans of sports.”
  • He also noted the power of sports as Disney rolls out an ad-supported streaming offering.
  • TAKE AWAY: Attention is the most valuable asset in marketing, entertainment, and Automotive

• German supplier Lenoi reports Ukraine wiring harness output nearing pre-war levels
  • “Workers at Leoni's Ukraine factories, fearful that their jobs might permanently be lost, petitioned to come back to work, drawing up a plan on how to revive operations.”
  • On a Q1 earnings call, CEO Aldo Kamper told shareholders, “We can fully service customer demand out of our Ukraine facilities, which is fantastic news, “We hadn't expected that when the war broke out.” 
  • 7,000 employees in Ukraine, out of a total global workforce of 101,000
  • TAKE AWAY: This is what a combined and compelling mission can accomplish. 

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Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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