Burnt Hair is All the Rage, Carvana Petitions, and Connecting Coffee and Flying

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Thursday is full of brand and community conversations. We are welcoming special guest Ben Hadley to talk about Elon’s new Musk, Carvana petitioning to get back in Michigan, and how Delta and Starbucks are giving you more bang for your buck on the way to data and brand loyalty.

• Tesla is a car, tunnel, social, solar, space, internet, charging, roofing, media, perfume (wait) company
  • Elon announced The Boring Company (responsible for new tunnel drilling tech) was selling perfume called “Burnt Hair”
  • The perfume sells for $100/bottle and the company sold a million dollars worth already
  • We must note that back on April 1, 2022, we offered a gift of Elon’s Musk for 267 billion referrals to The ASOTU Daily Push Back
  • Boring Company, a tunneling firm last valued at $5.7 billion, sold flamethrowers at $500 apiece in early 2018, raising $10 million. He also sold 50,000 Boring Company hats.
  • #TILI: One thing we know for sure is that Elon has built brand, community, and media content to the point that product is not dependent on sales anymore.
• Carvana is leveraging consumer trust to regain Michigan sales license
  • Customers we asked via email "to support keeping Carvana and online, hassle-free car buying available without interruption in Michigan."
  • The retailer noted they believed the paperwork and legal processes they are being ‘singled out for’ are not in the best interest of the customer.
  • This is the second time Carvana has taken such action. They saw over 6k people sign a similar petition in Illinois not too long ago.
  • Carvana also announced they are the premier sponsor for Pickleball a week ago
  • #TILI: Would the court of public opinion petition to keep you in business?
• If you fly Delta and love Double Shot No Whip Vanilla Pumpkin Spice Venti Lattes, you are in luck with a new rewards program announced yesterday.
  • “To entice customers to join the partnership, members who link their accounts between now and December 31 will earn an additional 500 SkyMiles and, after joining and making one Starbucks purchase, they will accrue 150 stars, enough for a free coffee.”
  • One of the big reasons for partnerships like this is access to purchase, travel, and behavior data tied to both types of rewards accounts.
  • The new program was announced days after a shift in the Dunkin’ Donuts reward program sent shockwaves through loyal purchaser social media accounts.
  • Delta hopes this program, and others they have implemented, will “deliver more moments and interactions that matter” with t

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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