Brand Loyalty Bumped, Sales slumped, and A Balanced NFL Postseason

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Wellllcome to Wednesday. Today we’re talking about what happens to brand loyalty when supplies are tight. Hint: It doesn’t go up. We also cover the most recent sales numbers for Q1 and some changes in the NFL that fans and teams are looking forward to 

• March and Q1 new car sales number taking a hit due to supply shortages
  • Analysts expect March U.S. new-vehicle deliveries to drop 24 to 26 percent to around 1.2 million, with the seasonally adjusted, annualized rate of sales falling to 12.7 million to 13.1 million, down from 17.79 million according to Motor Intelligence in March 2021, which kicked off the industry's hottest three-month stretch on record.
  • The average new-vehicle incentive is on pace to reach an all-time low of $1,044 in March, LMC and J.D. Power said, a 69 percent decrease from a year earlier. One of the leading contributors to the sharp decline in incentives is the lack of lease deals as factory subvention eases. Leases accounted for 30 percent of all new-vehicle retail sales in 2019 but will account for just 18 percent of March retail volume, LMC and J.D. Power said.
  • Average transaction prices are expected to reach a March high of $43,737, a 17 percent increase from a year ago, LMC and J.D. Power predict. First-quarter average transaction prices are forecast to reach $44,129, an 18 percent increase from the first three months of 2021.

• Brand loyalty takes a hit as supply chain issues and inflation kick the door in. 
  • “We are seeing people make more choices on items because they are available,” said Tony Sarsam, chief executive officer of grocery chain SpartanNash Co. In the Grand Rapids, Mich.-based company’s supermarket aisles,
  • About 70% of U.S. shoppers said they had purchased a new or different brand than they had pre-pandemic, according to a survey conducted from May 2020 to August 2021 by private-label consulting company Daymon Worldwide Inc.
  • Jif Peanut Butter is gaining ground, “There’s more to get if you can outperform,” Geoff Tanner Chief Commercial Marketing Officer said. About two-thirds of Smucker’s product portfolio is increasing its market share today compared with one-third before the pandemic, he said, and the company is boosting advertising.
• NFL changes postseason rules to give both teams an opportunity to score
  • Proposed jointly by Eagles and Colts
  • If the teams are still tied after both teams possess the ball, it becomes sudden death.
  • Big impact on Chiefs/Bills playoff game last season

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Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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