Big Game EVs, Toyota Changes its Tune, & Hyundai Into Long Term Rentals

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We are wiping off the tears as the Eagles suffered a loss last night and keeping the best part of the game…the commercials. In other news, Toyota has changed its tune in regards to EVs and Hyundai is giving consumers an option to try their hand at EV life.

• The Super Bowl was home to more than just the Eagles loss as auto manufacturers pressed in on the new EV landscape. Let’s weigh in
  • Jeep EVs do the Electric Boogie and find a charger at the top of the trail
  • GM tells a marketing story through Netflix partnership
  • Kia marries #BinkyDad and Rocky theme…the spit though
  • Stellantis pushes boundaries with Ram ‘Premature Electrification’

• Shortly after a change in command, the new Toyota boss has promised an accelerated EV future for the automaker.
  • Sato said the accelerated EV rollout would center around a next-generation platform, which is expected to arrive around 2026.
  • The push for EVs will come from the automaker’s premium brand, Lexus, first.
  • Sato also confirmed that a diverse powertrain strategy, including ICE, hybrid, plug-in hybrid, and hydrogen will still be present in manufacturing.
  • An overarching strategy of the new leadership is to ensure Toyota is considered a mobility company, not just an automaker.

• Hyundai launches a new month-long subscription service to try out an EV with registration and insurance included.
  • Evolve+ 28 days, Ioniq 5 is $899+ and Kona EV is $699, 1000 miles allowed
  • Could be seen as a path to direct to consumer sales
  • Subscription happens in a paperless environment and includes pickup at your local dealer
  • #TILI: Sounds like a great opportunity for an abundance of customer care

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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