1. EachPod

Apple Bites Into Auto, Ford’s Summer Camp Initiative, Summer Gas Prices

Author
ASOTU
Published
Tue 07 Jun 2022
Episode Link
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There was lots of excitement for Apple fans yesterday around the WWDC22 event and broader implications for the future of flexibility for in-vehicle UIs. We’re giving you a summary of both. We also cover Ford’s contribution to a middle school summer camp in the Tampa Bay area, and also talk about summer gas prices and consumer driving habits. 

  • Apple WWDC22 
    • Tap to Unlock, start, share access. BMW starts next month
    • New UI across multiple screens for apple carplay (ads?)
    • Messaging and Email
      • Say goodbye to that awkward time you called your coworker the pet name you gave your special someone
    • Also announced several new iOS customization options, collaboration tools, more seamless experiences between devices, a new MacBook Air, and 13’ MacBook Pro featuring the new M2 chip. Read a full summary here. 
    • Take away: Give the people the control they want while making it feel like no work at all. 
  • Ford partners with Tampa Bay Area St. Petersburg Pinellas Technical College for Middle School summer camp program
    • Petersburg Pinellas Technical College, who typically offers programs for High Schoolers only, launched a summer camp for middle schoolers to get students interested in high-demand trade industries like auto tech, especially EVs
    • Ford supplied plastic motors and other parts so students could build mini vehicles in order to ‘see how it all worked’
    • Keith Whiteley, Lead Automotive Instructor says getting students interested early is a great way to give them a head start on programs designed for their Jr and Sr years
    • Take away: The next generation is tech-naitive. Focusing their interest on Automotive early is great opportunity for them and fills an essential need for society
  • 10 States with average gas prices over $5
    • “the EIA predicts that for consumers, the average U.S. household will have to spend around $450 more for gas this year than they did in 2021, on an inflation-adjusted basis.”
    • Highest average is in California with some stations charging well over $7/ gallon
    • AAA says consumer driving habits haven’t been affected much but this could change soon
    • Take away: Consumer pain points make great promotion or community service ideas


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