A Supply Chain Bright Spot, Marketing Moves for 2023, Viral Coal Miner Gets The nod

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It’s the first day of November and we’re fired up to talk about a bright spot in Hyundai’s supply chain, as well as a gathering of some of the most powerful marketers in the country. We also talk about one coal-mining dad who is making waves as he publicly prioritizes his family. 

• Hyundai and Kia sales are revealing a bright spot in ongoing supply chain challenges as Hyundai saw a 7% boost in volume and Kia recorded an October record as volume jumped 12% to produce 58,276 units
  • Retail deliveries were up 11% overall to total 58, 76 as Randy Parker, CEO of Hyundai Motor America, noted. “Demand is still there and our lineup of EV vehicles contributed to record sales this month.”
  • Kia’s EV model sales; Seltos, Sorento, Niro, and Forte, accounted for a 101% increase 
• TILI: It looks like demand and production for EVs are in step
• At this years Association of National Advertisers (ANA) “Masters of Marketing” conference CMOs and marketers for notable companies gathered from across the country to discuss 2023 strategies and best practices, noting pressure to cut marketing budgets in downturns is a historically losing formula
  • CEO Bob Liodice, opened the conference with a warning against cutting marketing to a large audience of members including execs from companies like Mastercard, McDonalds, Coca-cola, and many others
  • He argued that brands will win when they actively differentiate themselves and defend the productivity of their investments in marketing in uncertain times
  • In an effort to arm marketers to rightly advise leadership, Fleur Sohtz, chief marketing officer at Analytic Partners, noted pressure to cut budgets in 2023. 
    • “There’s a way to use insights to show the board that cutting your budget will not only harm your business in the short term, the impact in the long term is really substantial,” she said. “If you cut your budget and your competitor doesn’t, you can lose 15% of your business.”
  • TILI: We’re not talking about inventory ads
• A TikTok video about a story of a Kentucky coal miner who came straight out of a mine and went right to a University of Kentucky basketball game with his young son is going viral. 
  • Video features coach John Calipari, who grew up in a coal mining family, telling the story of the man sitting in the stands with his face and red beard blackened by coal dust sitting with his wife and son
  • The coach talks about local businesses calling to bless him with free meals, hotel stays, and even a Dealership offering him a car to acknowledge his hard work and dedication to his family
  • Coach Calipari invited the family back for a VIP experience
  • TILI: If this doesn’t feel like the heart of Retail Auto, we don’t know what does

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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