Clever is the New Creative with Erin Richmond
- Author
- ASOTU
- Published
- Wed 31 Jan 2024
- Episode Link
- None
Erin Richmond highlights how dealerships can leverage their unique strengths to stand out in a crowded market.
Erin, the Chief Revenue Officer of sMedia, blends of industry insights and digital marketing prowess, rooted in a childhood surrounded by the hum of a dealership's body shop and a career path that wound its way through Enterprise Rent-A-Car and AutoTrader. She paints a vivid picture of her journey, from experiencing the seismic shift from print to digital advertising, to her strategic moves within the automotive marketing space. Erin's passion for integrating marketing efforts with dealership operations shines through, offering a fresh perspective on the evolution of automotive marketing.
The conversation takes a deep dive into the current state of automotive marketing, touching on the challenges and opportunities facing dealerships in today's evolving landscape. Erin discusses the delicate balance of advertising spend in a post-pandemic market, emphasizing the importance of brand building alongside inventory promotion. She offers candid, actionable insights on creating a consistent customer experience, both digitally and in the physical dealership space.
0:00 - Introduction and Background
1:59 - Erin's Automotive Roots
3:32 - Transition to Digital Marketing
11:27 - Advertising Challenges in Automotive
14:15 - Brand Advertising in Dealerships
17:07 - Authenticity in Digital Marketing
20:54 - Overlooked Aspects of Dealership Services
Erin Richmond is the Chief Revenue Officer at sMedia
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