AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

Joining me today is veteran CEO Jane Miller. Jane has a distinguished career as a President and CEO for major brands. She was Present of a $1 billion division of Frito-Lay at age 36. She was also the…

The parallels between creating books and building businesses are strong and made stronger thanks to Samir Rath. Samir isn’t only a seasoned startup founder and angel investor—he’s also the author of …

Joining me today is none other than Niki Papadopoulos, senior editor at Penguin Random House. I’m so honored to have Niki on the show to talk about life inside one of the world’s largest publishers. …

When a successful entrepreneur and startup advisor wants to distill his experience into a book to educate others, surely he is going to choose to write a non-fiction trade book, right? Not if your na…

Startup expert and author Jeremiah Gardner returns to talk about the aftermath of his success crowdfunding campaign for The Lean Brand. With over $23,000 raised directly through the campaign and via …

Douglas Goldstein is the co-author of Rich as a King: How the Wisdom of Chess Can Make You a Grandmaster of Investing. Built around the application of strategic thinking and world-class decision-maki…

If you’re an author entrepreneur or work in the business of books, then you’ve probably learned that there is no magic formula for success. A no-name author can become an breakout bestseller. And a b…

Jason Gilmore is an accomplished programmer who has been writing tech books for years. He's landed traditional book deals as well as published and sold books via self-publishing channels. And as a go…

Although the publishing industry is ripe for innovation, figuring out how to tear down the old norms and build a thriving publishing startup company is tricky business. Lots of entrepreneurs have tri…

How do you handle the emotions when your dream of being traditionally published doesn't come true? And what do you do with the manuscript you've worked on tirelessly? Terry Starbucker is confronting …

Chris Johnson and Jason Moore aren't authors, but they help some of the biggest authors launch their books with a BANG! From Seth Godin to Arianna Huffington to Ryan Holiday, Chris and Jason—and thei…

C.C. Chapman has been working in the realm of content for a while now. He first seized the opportunity of emerging web 2.0 platforms to catapult his writing career, which has admittedly grown fast an…

By today's standards, "build marketing into your book" has become common business advice for authors. There are, of course, a bajillion ways to go about doing that, some more effective than others. J…

More and more professionals these days are changing not only jobs but entire careers. That said, going from a pharmaceutical sales professional to a professor of and author on creativity, innovation,…

Business can be stressful, especially as an entrepreneur, right? Of course it can, and often is. But for Richard Sheridan, his life as a software entrepreneur is amazingly joyful. In fact, joy is the…

When big league authors like Tim Ferriss of 'The 4-Hour Workweek' fame need help with their book projects, they call Ryan Holiday. Ryan is particularly gifted at marketing, or "growth hacking" as has…

Benny Lewis is a first-time author, but you wouldn't know it from the resounding success of his first book, Fluent In 3 Months. The book became an international bestseller almost instantly thanks in …

Shawn Murphy is devoted to the idea of infusing greater joy and responsibility into the modern workplace. He is turning to the world of books and publishing to expand the reach of his work. Along the…

Joshua Fields Millburn quit his comfortable corporate job in his thirties to pursue what he truly loved—writing books. In the few years since Joshua excited the corporate business world to work for h…