Authority Philosophy
Tired of wasting money on legal marketing that doesn't work? Concerned AI is about to eat your lunch? Don't worry, we're here to help you not only survive with AI as a law firm owner, but thrive.
The game has changed. SEO is obsolete, and the future of referrals is being decided by Artificial Intelligence. In this podcast, we will teach you how to implement effective AIO (Artificial Intelligence Optimization) across three distinct pillars: the creation of authority assets to prove your thought leadership and authenticity (the gift you must give AI for referrals), on-site technical signals (the wrapping paper), and real-world validation and mentions (the bow and the delivery system).
Hosted by Carl Taylor, a 16-year lawyer turned AIO/GEO strategist, Authority Philosophy is the definitive podcast for lawyers who want to dominate the new AI referral economy with increased revenue and dignity.
Each episode is a deep dive into our proprietary Authority Intelligence Optimization™ system, revealing how to build and distribute the human-driven authority assets—the books, the articles, the podcasts—that will make your firm the undisputed choice for both humans and the new AI gatekeepers.
Stop competing. Start building. This is your guide to becoming the go-to authority in your legal niche.
- Update frequency
- every 4 days
- Average duration
- 29 minutes
- Episodes
- 7
- Years Active
- 2025
The AIO Pivot: Artificial Intelligence Optimization for Law Firms
The game has changed. Traditional SEO and PPC are failing law firms, and a new referral economy is being built by AI. In this pivotal episode, Carl Taylor pivots the Authority Philosophy podcast to f…
Permission to be the Authority
For many professionals, the biggest obstacle isn't the market or the competition—it's the fear of claiming their own expertise. We suffer from the fear that we're a fraud, and we wait for permission …
Beyond Yourself: How to Build a Legacy Business That Lasts (and Is Worth Selling)
Is your business a job, or is it a legacy? In this episode of Authority Philosophy, Carl Taylor tackles the concept of legacy and mortality, arguing that professionals must think beyond their own car…
Build Your Own Table: Why I Got Banned from LinkedIn & The Case for Owning Your Platform
What happens when the platform you're using to build your business decides to ban you without explanation? For Books for Experts founder Carl Taylor, this wasn't a crisis—it was a critical lesson. In…
The Courage to Market Authentically: Why Lawyers Must Stop Trying to Impress Their Colleagues
Why do most legal marketing efforts fail? For 16-year legal veteran Carl Taylor, the answer is simple: a deep-seated fear of what colleagues will think. This fear pushes professionals into a "hermit …
Authority vs. Sludge: Why Most Marketing Fails Professionals
In this episode, Books for Experts Founder Carl Taylor dismantles the quick-fix tactics that dominate professional marketing — buying awards, paying for referrals, and chasing SEO rankings. He calls …
Why Authority Matters in the Age of AI
Full Transcript, Resources, and Email Signup: Authority Philosophy Podcast #1
AI is changing the way information spreads, and in the chaos, authority has never been more important. In this first episo…