The Emotional Roller Coaster of Business

Jose Berlanga - Experienced Entrepreneur





On the Skills to be a Successful Entrepreneur: "You have to be a little bit crazy, a little bit of a gambler, a little bit of a dreamer."

Advice for an entrepreneur from an experienced business owner with years of dealing with the ups and downs of multiple businesses is invaluable.  The simple fact is that we do not know it all, and sometimes a story from someone that has lived to tell a tale is a great example, or warning, for us.

Jose Berlanga, the entrepreneurial force behind many businesses, from Italian Coffee Shops, to real estate investing. Jose opens up about his journey from launching his first business at just 17 years old in the oil and gas industry, to navigating the highs and lows of real estate development with his brother as a partner. Together, they discuss the realities of entrepreneurship—shedding light on the risks, sacrifices, and the unexpected learning curves that come with building businesses from the ground up.

Jose also shares insights from his new books, including “The Business of Home Building,” “Dirt Rich,” and “Quantum Entrepreneurship,” each offering a candid look at what it truly takes to run successful companies and develop the entrepreneurial mindset. You will get an inside look at the importance of choosing the right partners, protecting your business during industry downturns, and why understanding your personal strengths (and weaknesses) are just as critical as managing cash flow.



Listen as Jose shares some of his behind-the-scenes struggles and triumphs of business ownership, his hard-earned wisdom and actionable advice straight from someone who’s lived—and survived—it all.

Enjoy!

Visit Jose at: https://joseberlanga.com/





 







 



Podcast Overview:



00:00 Entrepreneurship: Risks and Lifestyle

06:18 Entrepreneurship: The Crazy Gamble

13:44 Balancing Passion and Practicality

16:30 Balancing Professional Dress Codes

23:36 Partnering for Business Success

27:52 Business Debt and Survival Struggles

31:50 Accidental Real Estate Journey

36:58 "Successful Partnerships Require Compromise"

42:28 "Saturday Night Live Skit Memory"

49:58 Prepare for Economic Shifts

57:47 Youthful Business Risk-Taking Insight

01:00:17 Guidance Lines of Credit Explained

01:07:48 Understanding Your Business Role



Podcast Transcription:



Jose Berlanga [00:00:00]:

The biggest mistake that that some of us entrepreneurs make is that when we start making some money and we experience a handful of good years, we get very, very On, and we think that those good years are never gonna end. And instead of putting some money aside, paying paying off some debt, consolidating our operation, we continue to grow and we continue to leverage and expand recklessly.



James Kademan [00:00:31]:

You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found In the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls On call extraordinary answering service, and, of course, the Business book. And today, we're welcoming slash preparing to learn from Jose Berlanga of the McCall Media Group, and we're talking real estate, business, and a couple of mistakes along the way. Is that safe to say, Jose?



Jose Berlanga [00:01:05]:

That's right. How are you, James?



James Kademan [00:01:07]:

I'm doing very well. I'm doing very well. Thank you so much for being on the show.



Jose Berlanga [00:01:11]:

Part of my reinvention now,