Taming the Monster Issues with Social Media Marketing: Control, Security, Integration and Measurement. Social Media Marketing opened up a wild new frontier for online marketing that, more than ever before, establishes, nourishes and exposes the connection between buyers and sellers. Early adopters have found that social media marketing raises many questions like – How do I control the conversation? How do I measure the wild activity of my social media marketing programs? Check out the latest webcast in Cramer’s Webcast Series to answer these questions and more.