The AI Governance Playbook: Transforming Risk Into Strategy

AI is revolutionizing how we create, market, and monetize media, but it’s also

rewriting the rules on trust, consent, and data governance. In this captivating episode of

Audience Architect, host Amanda Landsaw, of EndeavorB2B, is joined by Bettina L. Lippisch of

Omeda and Karl Herbert Grabbi of Credo AI to explore what trustworthy AI looks like in practice.

From demystifying GenAI and agentic AI to navigating risks, frameworks, and organizational

accountability, we unpack how leaders and employees can harness AI’s power without losing

sight of ethics, compliance, or value. Whether you’re building smarter campaigns or smarter

products, this is your roadmap to impactful, yet responsible AI use.

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