Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit

You are ALL in for a treat.

AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They delve into contextual targeting and zero-knowledge proofs and discuss how audience exclusion and lookalike modeling can enhance targeting and engagement.

They cover first-party data strategies, emphasizing user consent and industry collaboration for privacy best practices. Learn about engaging high-value audiences, reducing churn, and implementing these changes within your organization, including sales team integration and data-driven decision-making.

They also discuss the importance of leadership buy-in and cross-departmental collaboration to align on privacy-compliant data strategies. Throughout, they highlight the ethical imperative for prioritizing user privacy to achieve better business and audience outcomes.

Host:

Amanda Landsaw

Vice President, Audience Development

Endeavor Business Media

(26) Amanda Landsaw | LinkedIn

Guests:

AnnMarie Wills

CEO & Co-Founder

Leverage Lab

(26) AnnMarie Wills | LinkedIn

Rob McLaughlin

Founder & CEO

Audiences

(26) Rob McLaughlin | LinkedIn

Mentioned in the episode:

International Association of Privacy Professionals (iapp.org)

Hosted on Acast. See acast.com/privacy for more information.