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Audience Architect podcast - Podcast

Audience Architect podcast

We are crafting the future of audience engagement. Our mission is to dive into the intricacies of the ever-evolving media and publishing landscape through the sharp lens of audience and marketing professionals. Each episode, we'll unravel the meaning and perspective on trends that are shaping the industry.

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Media Business News Marketing Technology
Update frequency
every 36 days
Average duration
54 minutes
Episodes
17
Years Active
2023 - 2025
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The AI Governance Playbook: Transforming Risk Into Strategy

The AI Governance Playbook: Transforming Risk Into Strategy

AI is revolutionizing how we create, market, and monetize media, but it’s also

rewriting the rules on trust, consent, and data governance. In this captivating episode of

Audience Architect, host Amanda…

00:47:44  |   Mon 01 Sep 2025
Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

What does it take to lead a 60-brand media company through seismic change? In this MACMA podcast episode, Scott Jamieson, CEO of Annex Business Media, joins us for a candid conversation on the future…

00:58:00  |   Sat 19 Jul 2025
Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing

Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing

In Episode 15 of Audience Architect, we explore the art and science of audience engagement in the evolving world of media and publishing. Hosted by Bill Levine, this episode features Sheena Hakimian,…

00:55:56  |   Tue 03 Dec 2024
The Power of Data and its Impact on Audience Growth and Engagement

The Power of Data and its Impact on Audience Growth and Engagement

In this episode, host Mike Bennett and Amanda Landsaw, sit down with Len Roberto, V.P. of Audience Growth at CyberRisk Alliance. Len’s career spans over 15 years in the B2B space, where he has consis…

00:56:59  |   Sun 15 Sep 2024
Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit

Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit

You are ALL in for a treat.


AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They del…

00:54:36  |   Sat 20 Jul 2024
Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White

Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White

In this comprehensive episode of Audience Architect, host Carla Zanoni sits down with Madeleine White, VP of Marketing at Poool and co-founder & editor-in-chief of The Audiencers. (https://www.linked…

00:56:30  |   Sat 22 Jun 2024
Navigating the Zero Click World with Tahnee Perry

Navigating the Zero Click World with Tahnee Perry

🎙️ Welcome to Episode #11 of MACMA's “Audience Architect”!

In this episode, host Mike Bennett sits down with Tahnee Perry, a seasoned marketing and brand strategist with over 20 years of experience ac…

00:53:54  |   Mon 27 May 2024
Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance

Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance

Welcome to another episode of "Audience Architect," where we drill into the strategies shaping the future of audience engagement. In this special live recording from MACMA's Industry Day on April 4th…

00:53:34  |   Sat 13 Apr 2024
Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations

Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations

In this must-listen episode, Ryan Y. Kellett, Axios Media’s Vice President of Audience, joins guest host Carla Zanoni, former Wall Street Journal masthead audience editor and TED’s head of audience, …

01:13:37  |   Sat 23 Mar 2024
Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes

Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes

Welcome to Episode #8 of the Audience Architect podcast with your host, Bill Levine. In this engaging session, we're joined by Ronda Hughes from IronMarkets, a beacon in the realms of digital media, …

00:59:35  |   Tue 27 Feb 2024
The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston

The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston

Welcome to Episode #7 of the Audience Architect podcast, the first of 2024, with your host, Bill Levine.


In today's episode, we're thrilled to host Peter Houston, a veteran media expert, publisher, a…

01:00:05  |   Thu 28 Dec 2023
Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza

Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza

In this captivating episode of Audience Architect, recorded live at the MACMA Holiday Extravaganza at the Hearst Tower in New York City on November 30th, we delve into a wide-ranging and insightful c…

00:55:46  |   Tue 05 Dec 2023
Crafting Authentic Engagement: A Deep Dive with Carla Zanoni

Crafting Authentic Engagement: A Deep Dive with Carla Zanoni

Dive deep into the world of audience engagement with the distinguished Carla Zanoni. From her transformative roles at TED and The Wall Street Journal to the subtle art of audience development, Carla'…

01:00:59  |   Sun 05 Nov 2023
How Intent Data is Shaping Audience Strategies and Transforming Publishing

How Intent Data is Shaping Audience Strategies and Transforming Publishing

We're diving deep into a topic that has taken the publishing world by storm and is on the agenda at every publishing industry conference - Purchasing Intention Data.  Some think of it as the heartbea…

01:01:55  |   Mon 02 Oct 2023
Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4

Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4

In this enlightening episode of the Audience Architect podcast, we dive deep into the world of digital metrics, focusing on the monumental transition from Universal Google Analytics to Google Analyti…

00:44:26  |   Mon 04 Sep 2023
The AI Equation: Questex CEO Discusses Impact and Experiments in B2B Sector

The AI Equation: Questex CEO Discusses Impact and Experiments in B2B Sector

Welcome to episode #2 of MACMA’s “Audience Architect”.

For our inaugural and this second episode, we’ve chosen a topic that is not just a trend, but a revolution – The impact of Artificial Intelligen…

00:45:22  |   Sun 30 Jul 2023
Navigating the AI Wave: Reshaping the B2B Media Landscape

Navigating the AI Wave: Reshaping the B2B Media Landscape

Welcome to the very first episode of MACMA’s “Audience Architect,” where we are crafting the future of audience engagement. Our mission is to dive into the intricacies of the ever-evolving media and …

00:35:20  |   Sat 15 Jul 2023
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