I was recording a podcast interview the other day with an incredible coach, and mid way through recording, she asked me to audit a piece of her content on the spot. Despite knowing very little about her business and her ideal client, I asked one question, and then told her exactly how I’d reposition a reel to speak to get her people saying “I fkn need this”.
And you know what? I was more than happy to do that because messaging isn’t just the skill that I have mastered, it’s the skill that I’m KNOWN for.
So many people get bored of their own content, or they learn something new, or they’re told that they need to stop selling the basics if they want to scale, and then they start talking about new topics that actually water down what they’re known for.
The cherry on top of mastering your messaging? You know how to talk about the same things because every time you speak, you stack evidence that your work is for your people.
When you're ready to craft messaging that is so undeniably yours that you can spot in on the Explore page from a mile away, you need to be inside MATCH:
https://annarumbold.kartra.com/page/MYu20