Marc Williams - Rewriting the Script After Football

From scoring goals for Wrexham and Chester, leading Llandudno as vice-captain and Caernarfon and representing his country, Wales, Marc Williams’ football career was built on resilience, adaptability, and heart. But like many athletes, the toughest opponent he ever faced wasn’t on the pitch, it was the transition beyond it.

In this honest and impactful conversation, Marc opens up about the emotional rollercoaster of retirement, the challenge of losing structure and identity, and how goal-setting became his compass through the uncertainty. He shares the raw truths of elite sport, being outperformed and still overlooked, the sudden stop of the sporting carousel, and the mindset shift needed to thrive beyond the game.

In this episode, Marc shares:

• Why losing structure can be one of the hardest parts of retirement
• The brutal honesty required to move forward in life after sport
• How rejection shaped his resilience, and why it’s not always personal
• Why setting personal and professional goals is non-negotiable
• The importance of staying flexible and passionate when carving a new path

Marc now plays a key role for Epic Global solutions, a global partner for gambling harm prevention - https://www.epicglobalsolutions.com/

About the hosts

James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organisations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.

Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter.

Connect and Contact

Website:

www.athletetransitionaccelerator.com

LinkedIn:

Athlete Transition Accelerator: https://www.linkedin.com/company/athlete-transition-accelerator/

James Rule: https://www.linkedin.com/in/james-rule-77255520/

Karl Birch: linkedin.com/in/karlbbirch10

Instagram:

@ataccelerator https://www.instagram.com/ataccelerator

Email:

[email protected]

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