Conrad Smith – From All Black to All-Rounded: The Power of Knowing Yourself

We’re joined by rugby legend Conrad Smith, former All Black, two-time Rugby World Cup winner, and now a global advocate for athlete wellbeing and development.

Conrad shares his transition journey with the calm insight and self-awareness that defined his playing career. He reflects on life after rugby, the importance of self-knowledge, and why stepping away from sport doesn’t mean leaving your value behind.

Whether you’re a current athlete, a retired pro, or someone supporting high performers through change, this episode delivers rare and actionable wisdom.

Key Takeaways:

• Performance improves when you disconnect.

• You don't have to stay in sport.

• Feedback is your secret weapon.

• Take your time.

• Know your personality.

About the hosts

James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organisations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.

Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter

Connect and Contact

Website:

www.athletetransitionaccelerator.com

LinkedIn:

Athlete Transition Accelerator: https://www.linkedin.com/company/athlete-transition-accelerator/

James Rule: https://www.linkedin.com/in/james-rule-77255520/

Karl Birch: linkedin.com/in/karlbbirch10

Instagram:

@ataccelerator https://www.instagram.com/ataccelerator

Email:

[email protected]

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