I give advice on how to optimize your business through various methods and techniques I've learned by owning my own companies
Episode Highlights:
Market Leader Analysis: How Amazon uses "behavioral prediction integration," Netflix implements "insight application expansion," and Apple employs "experience enhancement prioritiz…
Failure Detection & Strategic Pivot Mastery | Atheoz Business Optimization Podcast Ep. 182
In this critical episode of the Atheoz Business Optimization Podcast, host Jason St. Clair analyzes 2024's mo…
Personal Experience:
As a loyal customer of Boston Market, I have always relied on the chain for high-quality meats and vegetable-based meals that surpassed those offered by its competitors. However, …
Introduction
In the competitive world of marketing, sometimes you need to think outside the soda can. Richard Branson, the maverick entrepreneur behind the Virgin brand, decided to take on the beverag…
1. Know Your Customers
Understanding your customers is essential for success. Delve into their preferences, dining habits, and desires. Use data to predict their future visits and tailor promotions to…
The Neuroscience of Subliminal Messaging: A Small Business Perspective
Unlocking the Hidden Influence
Welcome to the Atheoz, where we unravel mysteries, one neuron at a time. I’m Jason, your cognitive …
Ride through the tangled jungle of small business organization. As someone who’s wrestled with chaos (haven’t we all?), Jason shares practical tips and relatable struggles. Let’s break it down:
1. The…
How Does the NFL Continue to Grow?
By Jason St Clair
The National Football League: A Marketing Machine
With its global reach, massive fanbase, and cultural cachet, the National Football League dominates…
Unlocking the Vertical Advantage
In the world of premium coffee, understanding your market niche is like brewing the perfect cup—a precise blend of art and science. Welcome to the realm of vertical ma…
Neuromarketing
I want to talk about something called neuromarketing. Now I know that sounds like some scientific mumbo jumbo, but stick with me. This stuff is actually pretty fascinating!
So what exac…
We all face resistance - that inner voice telling us to doubt ourselves, procrastinate, or sabotage our success. As Steven Pressfield's book "War of Art" explores, overcoming resistance is the key to…
Hey small business owners! I wanted to talk to you about something called a VPN that could be really useful for your company. I know, I know - more tech stuff, right? But stay with me here, because a…