Leveraging purposeful abandonment

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We’ve all heard the quote “never let a good crisis go to waste.” Has the current crisis provided your association an opportunity to sunset an expensive, out of date, or burdensome product, program, or service? Have you been able to leverage these challenging circumstances to discontinue that pet project or stale committee? What have you been able to stop doing thanks to recent disruptions? Together with two seasoned CEOs, we explore what the COVID-19 pandemic has meant for associations’ business development.

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