Leveraging COVID to Fast Track Innovation

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In contrast to purposeful abandonment, how can association leaders use COVID to trigger, fast forward, or fast track innovation and initiatives. What are those things you wanted to do anyway or that were in progress or stalled and how did the impact of COVID help or allow associations to finally act and act quickly. Is COVID that opportunity to prototype, to beta, to experiment and to jump off that cliff? What do you need in order to get that green light – the board? Survey data? Financial impetus? Member call to action/member demand. Is it simply the fear of COVID and searching for new revenue streams that gets you there? What are people pulling the trigger on and how is it working out?

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