AA 001: Why is viral cycle time important for planning viral marketing efforts?

Essentially, virality is engineered by the product and development team. It's a product phenomenon, rather than simply being word of mouth.

Marketing need to know about virality and the cycle time to know if they need to keep a low profile, or start shouting at the roof top! Why?

If your churn is high, a high viral cycle time can cripple your positioning in the market. To learn more, listen to the podcast!