The Growth Story of An Emerging E-Commerce Startup with Lu Guo, Founder of Shopal

As an early pioneer in cross-border commerce, Lu Guo chose to leave a multinational company and jump into the jungles of entrepreneurship. She shared her belief behind building her startup Shopal which aims to help global brands to build a strong presence in China through a data-driven process. She also shared her early stage business life in an accelerator - Chinaccelerator. Here is a quote from her: “The scary piece is that you only believe in system”.

Shopal is a solution provider for online and offline retailers in China which has secured RMB200 million (US$29.17 million) in a series B+ round in September 2018. Chinaccelerator SOSV invested in Shopal as one of Batch 7 companies.

Show notes:

01:06 Introduce Lu Guo

02:00 First experience in cross-border commerce space

03:37 What is Shopal and stories behind Shopal

07:23 The concept of “TP”

07:57 Lu’s motivation to leave the comfortable zone

10:31 Differences between being an entrepreneur and working in corporates

13:47 As a Vice President in Johnson&Johnson

16:30 What triggered Lu to jump into the jungle of entrepreneurship

18:50 Change and opportunities in the commerce industry

22:29 How Shopal helps global brands in China

24:20 The biggest technology breakthrough for Shopal

26:23 Data driven process

27:23 The future of Shopal

29:11 Business and life in Chinaccelerator

31:00 Contact Shopal

Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it!

Many thanks to our host Oscar Ramos and guest Lu Guo, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com