The Go-to-Market Playbook by NIU: a NASDAQ-listed Chinese Smart E-Scooter Company

02:12 Introduce Joseph Constanty

03:08 Introduce NIU Technologies

03:37 How Joseph ended up working in mobility

04:40 Urban transportation problems in emerging markets

07:38 The position of China in the global electric vehicles industry

10:45  NIU was firstly launched and sold through online crowdfunding campaigns

13:04  The e-scooter customers

15:08  NIU’s history

18:38  The best practices of bike sharing

21: 23  The “technology” gene of NIU

22:43  How NIU uses data to improve the user experience

25:53  NIU’s playbook of internalization

30:24  Different data policies in different countries

32:00  Challenges when a Chinese brand expand to overseas markets

35:20  Is China a leader in the global mobility industry

38:15  Model to work with overseas distributers

40:13  NIU’s unique go-to-market approaches

43:23 “Cars are the enemy of our cities”

46:40 How to contact Joseph

Many thanks to our host Oscar Ramos; our guest Joseph Constanty; producer Eva Shi; editors David and Geep; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.com

Share, subscribe, review, enjoy!

Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/

Email us: [email protected]