Secret Sauce of ByteDance’s Massive Boom with Matthew Brennan, Book Author of “Attention Factory; The story of TikTok and China’s ByteDance”

Today, we invite one of our special friends Matthew Brennan, author of “Attention Factory; The story of TikTok and China’s ByteDance”. He is often featured in global media and has delivered presentations on Chinese digital innovation to global firms such as Google, Tencent, DHL, etc. Having monitored the Chinese tech ecosystem closely for a number of years, Matthew is well-positioned to answer our questions, dig deeper into ByteDance’s remarkable success, and share his insights on the mobile-tech environment in the East and West. We will also discuss the digital marketing schemes partaking in all startups and all kinds of business sizes. Last but not the least, some key insights on future tech innovations that can be observed from the ByteDance case.

You can find the book on Amazon: https://www.amazon.com/Attention-Factory-TikTok-Chinas-ByteDance/dp/B08L3NW6VM/
 

Show Notes:

02:09 Introduce Matthew Brennan

03:20 Why ByteDance is able to build a global product, TikTok

05:57 TikTok, the product and technology

09:42 TikTok’s from-zero-to-one journey

16:30 TikTok’s monetization model and their new initiatives

22:20 Lessons from the success of ByteDance

30:40 Contact Matthew

Many thanks to our guest Matthew Brennan; host Ryan Shuken; producers Eva Shi and  Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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