How to Prevent PR Crisis in China, with Alex Duncan, co-founder of KAWO

01:53 About Alex and KAWO

02:37 What brought Alex to China

03:45 How Alex started working for a technology company

05:26 What has KAWO achieved

06:28 What makes dynamic social media ecosystem in China

11:06 Challenges that western brands have in China

14:56 Social media is way more influential than it was

19:28 Localization: trust the local team and listen to users

20:01 Brands are also facing risks from publicity

25:40 Startups being impacted by the PR crisis

27:20 The reason why there were more PR crises

29:24 KAWO’s competitors and challenges

Many thanks to our guest Alex Duncan, host Oscar Ramos; ; producers Eva Shi; editors David and Geep; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.com

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