China's Cross-Border Luxury Ecommerce: The Past & The Present, with Claire Chung, Former China GM of Yoox Net-A-Porter Group

Show notes:

02:26 Educating overseas brands about the China market in Shangpin

05:03 The reasons why overseas brands rejected Chinese platforms in early days

08:05 Shangpin partnered with banks to build trust with customers

10:30 First time brought Topshop to China’s online space

13:22 Online consumers for high-end brands in China

16:37 The role of Shangpin in providing unique user experience

19:17 The importance of after-sales customer service

22:04 The biggest changes in China’s luxury ecommerce space

28:32 China’s innovation that is brought to the rest of the world

30:53 How the overseas perceives the innovation from China

35:00 The new definition of luxury
 

Many thanks to our guest  Claire Chung; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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