Applying Design Thinking to Launch an IoT Product with Alvin Chiang, Founder of Gululu

[2:08] Introducing Alvin Chiang
[3:13] About Gululu
[4:22] How Gululu chose which problem to solve
[9:40] Design thinking in Chinese internet companies
[10:38] Lean startup methodology and iteration
[12:03] Technology infusion theory and acquiring users
[14:05] How Gululu uses IoT to keep users engaged
[17:00] Gaming vs. gamification
[19:18] Cooperating with parents
[21:43] Bringing Gululu to life and building a team
[23:50] How Gululu acquired their first users
[26:37] What Alvin learned at Alibaba
[28:13] Expat vs. local Chinese users
[29:41] Market education
[32:33] Gululu stickiness
[34:00] What opportunities are out there for entrepreneurs?
[38:01] How to find Alvin and Gululu

Many thanks to our hosts Ryan Shuken and Oscar Ramos; our guest Alvin Chiang; producers Eva Shi and Matthew Wu; editors David and Geep; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.com

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