Working with customers to reduce carbon emissions with Justin Webb - AgriWebb

Agriwebb arguably has visibility over more head of livestock and acres of grazing and farmland than anyone else with over 20 million sheep and cattle and 125 million acres being managed through their systems.  Agriwebb is now working with their customers to reduce carbon emissions. A key aspect of Agriwebb’s success is that by becoming the trusted partner of farmers and ranchers, who are collecting large amounts of production data, they can create a digital paper trail that makes it easier to target value adding certifications such as carbon neutral beef or participate in carbon sequestration schemes. 

AgriWebb strongly believes that livestock production systems can be productive, profitable, and sustainable all at the same time. However, whilst technologies already exist that can enable these improvements the issues of who pays for these technologies, who captures the premiums and how premiums are shared, and how risk is shared across the supply chain are still significant hurdles to change.

I recently caught up with Justin Webb, AgriWebb’s Co-Founder and Executive Chairman to discuss how AgriWebb is working to improve food sustainability globally.

"...supermarkets and the retailers themselves step up to take responsibility through the supply chain. They have to be the ones making calls into the wedge of profitability ..." - Justin Webb, Co-Founder and Executive Chairman Agriwebb

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