401. Budget vs Luxury Pricing Language

In this week’s episode of the Artist Academy podcast, we’re diving into budget vs. luxury pricing language—and how the words you choose can either draw in high-value clients or unintentionally invite bargain-hunters.

If you want to repel low-paying clients, avoid words like cheap, affordable, budget, quick fix. Replace them with words like investment, statement, signature, premium, transformative.

What you don’t want to use if aiming for high-paying customers:

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  Quick and inexpensive way to add color.

  
  


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  Murals are cheaper than professionally installed wallpaper!

  
  


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  I can beat other artists’ prices.

  
  


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  Murals starting as low as $300.

  
  


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  I’ll make it work for you no matter what your budget is.

  
  


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  We can keep it simple and affordable.

  
  

Wording that positions you as a premium creative professional:

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  Custom artwork designed to transform your space.

  
  


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  Luxury murals that elevate environments and leave lasting impressions.

  
  


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  One-of-a-kind, hand-painted murals tailored exclusively to your brand.

  
  


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  A permanent investment in your space’s identity and value.

  
  


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  High-impact statement pieces that capture attention and admiration.

  
  


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  Museum-quality finishes with durability that lasts for decades.

  
  


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  Each design is created in collaboration with you, ensuring a truly bespoke result.

  
  


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  Transform your blank walls into landmark destinations.

  
  


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  I create immersive, large-scale art experiences that inspire and impress.

  
  


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  This isn’t just paint on a wall — it’s an asset that adds cultural and financial value to your property.

  
  

Instead of “cheap” → say “accessible entry point” (if you must talk about lower price).
Instead of “affordable” → say “scalable depending on vision.”
Instead of “decorate” → say “transform” or “elevate.”
Instead of “price” → say “investment.”